I’ve been thinking a lot this week about video advertising. Not only did I attend the iMedia Entertainment Summit in Beverly Hills ...
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Research Proves Effectiveness of MSN Video Advertising
As streaming video continues to gain popularity with consumers, more and more leading brand advertisers are turning to the medium.
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Doubleclick’s Research Demonstrates the Benefits of Online Video Advertising
Consumers Interact with Video Ads More Than with Image Ads; Video Click Rates Are Higher than Image Format Ads.
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Longer Online Video Ads More Effective Than Shorter Ones:
Online video viewers might prefer shorter ads (or even no ads at all), but longer ads are still more effective...
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OPA Study Examines Online Video Ad Effectiveness
New York—Online video ads are proving effective in improving brand attributes and direct response, according to a new study by the Online Publishers Association. Learn More
Online Video Advertising Effectiveness Study
Online Publishers Association conducts first-of-its-kind online video advertising effectiveness study. The study provides new insight into effective use of online video advertising, including the merits of 30 second ads, companion ads, and more.
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Online Video Study Upends Conventional Knowledge
At NYC Event: Consumers Give Nod to 30-Second Spots, Ad Likeability Counts.
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OPA Video Study Bodes Well for Pre-Roll
30-second ads increase brand awareness, likeability for advertisers.
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Does The Talent Agency Model Hold The Key To Brand Advertising's Future?
A recent Ad Age article examines the host of companies aiming to create the "AdSense of Video," including Google itself. Contextually targeted video advertising: It just sounds oxymoronic.
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The Currency Of Creative
The economy of the ad industry has traditionally been based on media. Media was where the bulk of an advertiser’s budget went, so media floated the economy.
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Offline Advertising Execs Have Fallen In Love… With Online Video
Maybe you’ve heard the whistling or perhaps noticed a spring in their step? How about that constant giggling? Ladies and gentlemen, it is clear: advertising executives have fallen in love…with online video.
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Online Video Ads: Just Wait
A study by eMarketer predicts the floodgates will open after 2011, when the lines between TV and Web video will be blurred.
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TV Commercials Move Online
The line between online advertising and offline advertising is blurring. eMarketer estimates that this year US online video ad spending will reach $775 million, and grow from there.
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