Banner Ads
On every website, for every link, banners just aren’t as effective as they used to be. Reviews on their efficacy have shown their click-through rates to be in decline. In 1996 average click through rates for banners were somewhere around 4%, in 2000 it was a mere .36% in the US. Since then rates have stabilized, mainly through the use of appropriate contextual improvement.
So why settle for the stable, relatively low results that average banner placement will give you. The entertainment industry is always first to use innovative forms of advertising, and already the industry is using video feeds for their banner ads. Publishers and consumers alike will be drawn to your use of video. Customers will take to it because of its novel, personal approach and attention grabbing capabilities. Publishers will use your ads because the video you’re created increases in their click through rates, many times drastically, getting them more commission and you more customers and revenue.
Display your Product:
Viewers hardly even see traditional banners today, as they’ve accustomed their eyes to ignoring the prime space at the top and side of pages if they don’t look like normal content. Now catch their eyes and ears with a walking, talking mini-me version of the model of your choice. Have them holding your product, even using it for example; you’ve gone way past traditional commercials and into the interactive media that pique people’s interests.
Let Viewers Hear Your Customers:
Use these as testimonials for your product. Whether you have a model read it off to them, or you actually have someone willing to be taped displaying how that new diet product of yours slimmed them down, nothing is more effective than a consumer’s sincere words of appreciation for your company.
Offer them Incentives:
Offer free gifts for following the link with an actual person (See eCommerce). Have them call out to the viewer and tell them what an exceptional deal you have. They can explain what the viewer would have to do to get the free offer, alleviating their wonder question “What’s the catch?” You can also inform them of any privacy settings you have, fraud prevention, or other benefits they’d receive by participating. They’ll be able to hear your offer while they’re surfing through the website, and will be more likely to believe that your offer is in earnest.
Interact with your Viewer:
Use interactive techniques to tailor the promotional script for the audience. Your model can call out a question, such as whether they’re interested in one type of product or the other, and pause for them to answer. Gather data remotely when they respond and you’ll be able to offer them a deal or product they’d be more interested in, and have a higher expectation of follow through. You could even just have your video call out to them to click on him for certain deals. It works the same as the words on your banner, but they’ll hear your call when they don’t see your offer. You’re video will have a pause, stop or rollover effect so as not to annoy the customer with offers they don’t want to hear. This way your ads wont be removed for being to obtrusive, but also wont be so unobtrusive as to be ignored like other banners.
For further information, schedule an appointment with a representative.
