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Aff.tv News

October 2007

Are Skins, Bugs or Tickers The Holy Grail of Web Advertising?

"NEW YORK About three-quarters of respondents said online video ads were as good as television for learning about advertisers and more than six in 10 said they took some action after seeing Web spots, according to a study by TNS Media Intelligence sponsored by AOL and Google."
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August 2007

Are Skins, Bugs or Tickers The Holy Grail of Web Advertising?

"The sites and advertisers are now citing success with such things as graphics that slide over the bottom of the video-viewing screen that allow them to market to users without interrupting the clip. A user can usually click on the graphic -- sometimes known as overlays, bugs or tickers -- to pause the video and see more information from the advertiser. Other marketers are seeing results with ad graphics that surround the video player screen, often known as player skins, especially when used in concert with video ads dropped into clips like TV commercials."
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July 2007 Press Release
Monday 09, 2007

RICHMOND, VA—The 1st Video Affiliate Network, Affiliated.net, is now finishing up it’s BETA launch of Video Advertisements, releasing a powerhouse of effective video advertisements for publishers and advertisers to run – free of charge in many cases. It’s sister company www.affiliated.tv is the newest brain child of the Direct Response Network creating a strategic alliance with Live Face on Web, LLC a leader in Video Technology.
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